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Song and System

(The Making of American Pop Music)
Harvey Rachlin - Rowman & Littlefield Publishing
Song and System Cover

Song and System

(The Making of American Pop Music)
Harvey Rachlin - Rowman & Littlefield Publishing
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Harvey Rachlin investigates how music entered American homes and established a cultural institution that would expand throughout the decades to become a multibillion dollar industry, weaving a history of the evolution of pop music in tandem with the music business. Exploding in the 1950s and '60s with pop stars like Elvis and the Beatles, the music industry used new technologies like television to promote live shows and record releases. More recently, the development of online streaming services has forced the music industry to cultivate new promotion, distribution, copyright, and profit strategies.

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#11207718

Publisher ID: 00338190
11207718
$33.00
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