In this book, Simon Philo illustrates how this remarkable event in cultural history disrupted and even reversed pop culture's flow of influence, goods, and ideas - orchestrating a dramatic turn-around in the commercial fortunes of British pop in North America that turned the 1960s into "The Sixties." Focusing on key works and performers, The British Invasion tracks the journey of this musical phenomenon from peripheral irrelevance through exotic novelty into the heart of mainstream rock. Throughout, Philo explores how and why British music from the period came to achieve such unprecedented heights of commercial, artistic, and cultural dominance. Hardcover, 196 p.